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You might want to look into Google AdWords. All you have to do is sign up and add their code to your site. They sell the ads, you don't. What I like about it is that you don't get commissions on sales. You get paid for clicks.
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I'll have to look. I'm aware of their program where you pay Google based on ad words (keywords) and that puts you in the right highlighted area of returned resulst. Are you sure this isn't what they are talking about?
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I have found that commissions from affiliate programs seem to be non-existent. With AdWords, SOG visitors don't have to spend a nickel for you to make a commission. They just have to click the ad.
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A few tasteful and relevant ads are not obnoxious. You have to get a lot of traffic to make an affiliate program worthwhile. I get about $800 a year from my bookstore. Seems some Forum members don't know I have one. I should put an ad on the Forum for my bookstore.
But, guess what? Google is an Amazon affiliate. So, if you use Google to search for a book title and then buy it from Amazon, they get a commission. They have to be makding a bloody killing on that...very clever.[/QUOTE]