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I'm aware of their program where you pay Google based on ad words (keywords) and that puts you in the right highlighted area of returned resulst. Are you sure this isn't what they are talking about?
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That's the other side of the same coin. The ads they sell are placed on hundreds of websites, and the website owners make the commission.
Here's the direct link to the program:
https://www.google.com/adsense/?hl=en_US