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I'd love to hear someone say they got a commission directly from this - then it would feel like a good investment.
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It's all about the quality of the list. I've always heard that if you get a 3% response that you have succeeded.
My plan was to do the leg work myself. I may be kidding myself but my little hamlet is not that huge and the pockets of affluence are pretty easy to identify. I'll research this more before I pull the trigger.
If I were to buy a list I might try and make the affluent grandparents a target. If I did I would make sure that my type was sufficiently large. I might also want to increase the annual income figures. Wouldn't it be just as easy to mail to someone making $500k. Maybe that list is more expensive.