[John Reidy]

Melinda, Hello.
I believe the direct mail is a sound avenue to get your name out there. I also believe that it is only one part of a whole effort. In my location (several cities with upper class dwellings) direct mail along with viewings, newspaper stories or anything else you can do will put you in the mind of your chosen target. Usually it takes several mailings to the same people to make an impression. Explore all avenues available to you to get your name out. I will admit that direct mail might not be the best avenue for every situation.

I still believe that I made a mistake in mailing so close to the holidays. But even on the down side, they might recognize me the next time.

Also keep in mind that just because you mailed a card to someone there usually is not a call for action. It's not like we are advertising a "sale". The decision to have a portrait done is one that the client makes in their own time frame.