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Kim,
Go for it! Your figurative portraits would look great on anyone's wall. They obviously say more than a typical portrait does and thus will have wider appeal. Direct mail is a very smart and relatively inexpensive way to self promote.
Some suggestions:
1- plan multiple mailings ( at least 1/month for 6 months. A full 12 month campaign would be better.)
2 - Use a standard post card size. Saves on postage
3 - Use a simple 2 sided postcard with enough caontact info to get buyers to you website, gallery and/or studio. 4 sided postcards add unnecessary expense for the return.
4 - Mail to the same list each time. Remember it is the image/message recall that you want to establish.
5 - Don't change a campaign unless it stops working or is an obvious bomb - i.e. response rate drops well below 1%, 2 to 3% is typical and more than 5% is a raving success.
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