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Doreen,
Wow, I am jumping in here late. When I got started, I offered to do portraits of my friends and their kids. The first understanding is when I have a show, they have to let me use it whenever I want. This way they have paid for the framing... plus, I think one of the best ways to market yourself is for people to see your work actually hanging in someone's house.
I have also done this with some businesses... I don't know if you caught the beauty salon photo in the pastel section of critiques, but that was along those lines, too.
Another thing I have asked of people if they are in "high" places is to compensate me by having open houses - where I show lots of art and meet lots of people. My last one was well attended. A lady that came owned a lovely store, offered to hang one there, and I have got a number of people from seeing the portrait hanging there.
My contract for commissions acts as a release. I also, having a graphic backgroud, keep a "book" of all my work, which consists of "sell" sheets with the portrait reproduced with a digital camera. That way I can release the portraits I mentioned above.
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