The best press releases ever?

I've looked through the posts but don't see an answer to this question exactly. I'd like some inspiration regarding writing a killer press release. What was your best press release? What kind of results did you get?

As it turns out, something is happening here in Toledo where the "alternative" paper has started covering visual arts events, full page with pictures. The main paper has almost completely ignored visual arts other than whatever's at the Toledo Art Museum, but the City Paper and the rural Suburban Press have really started to expose it. It's great! One painter/illustrator just had a one-man show and sold out THE WHOLE THING. He had full page writeups before the show in 2 papers, and a full-pager today which talked about the sell out.

So, I want to sell out! I have a show coming up October 7 around the corner from the gallery he was at. Any tips? I'd like to be written up, to be photographed, whatever I can get, and I'll feed them a pre-written article if they're inclined to take it up.

I've written press releases before for software developments (whoop dee doo) so I understand the general structure. I have a few angles in mind, either "Mother of Four Finds Time to Paint" or "Dot-com Exec Chooses Artist's Path". Now don't snicker! It's just marketing. (But feel free to make other suggestions.)

So what was your best marketing press release story?