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Mary,
Your conversion rate (making the sale) of 7% is astounding. In typical direct mail terms one would expect only 1 conversion to a sale for every 20 responses. For the typical 3% response rate the conversion rate would normally be about 0.15%. Congratulations. You are doing something special in your postcard that we would all like to see. Could you post it for all to see and imitate (with your permission of course)? Could you also tell us what demographic profile you used to develop you mail list? Nothing succeeds like success.
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