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Originally Posted by Joan Breckwoldt
... if I'm selling direct then it would be half, which is certainly more reasonable but way below what I'm charging.
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Hi Joan, i reckon what you mentioned here, rings another important issue that we have to sit on for a while: pricing against the gallery.
It's important to be price sensitive not only to customers, but also with galleries. By selling direct this way, it'll become fodder of bad reputation among collectors, and especially galleries. So my view is to establish a fair pricing that works well selling direct, and for galleries.
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