Left to Right: Craig Nelson, Carl Samson and Virgil Elliott.
The gentlemen pointed out ways that have helped them to market themselves.
- Submitting one's work on a regular basis to well recognized and/or publicized art
competitions. Receiving awards should be looked at enhancing one's "artistic
pedigree".
- Painting complimentary portraits for recognizable figures in one's community. This has been mentioned in other threads and during this panel discussion it was again emphasized that word of mouth is the best way to attain new clientele. If you do a complimentary portrait for someone, discuss with the client that you prefer that no one knows that this is a donation and that the regular price should be given out. Request an unveiling party and make a big deal of it.
- Keep a client list and keep in touch with the people on that list through seasonal greetings.
- The pros and cons of working with an agent.
- Approaching galleries with your portfolio.
At the moment I can
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